Mastering Search Engine Optimization (SEO)

Learn the difference between on-site and off-site SEO and see how professional SEO strengthens your business.

Introduction To Search Engine Optimization (SEO)

Search engine optimization (SEO) is a technique used to reach your target audience and increase traffic to your website. There are two main types of SEO: on-site and off-site. This article will examine both types of SEO and how they affect your business.

Background:

To understand SEO and its benefits it is essential to understand the nature of search engines. Since the start of the Internet, many search engines have been developed to provide different types of search results. Search engines index the content of all websites across the Internet to display a list of sites in the search engine results page (SERP). The most used search engines are Google, Amazon, Yahoo, and Bing.

Results found on the SERP are either paid results or organic results. Paid results typically show up at the very top of the page and have a small “Ad” label symbolizing that it is an advertisement. Organic results are listed in the order of the search engine's algorithm. Professional developers understand each search engine's algorithm and optimize websites to rank higher on the SERP.

On-Site SEO:

Optimize your source code.

On-site SEO, also known as on-page SEO, focuses on improving the quality of your website. Professional developers directly modify the source code of a website to rank higher in search results and generate more relevant traffic. Typically, this can be achieved by modifying the HTML portion of a website.

Developers improve on-site SEO by using relevant content on their websites. Search engines read websites and extract information to understand the meaning and purpose of the website. By analyzing potential search queries and understanding the target audience, developers can code a high-ranking website on the SERP. There are many things to consider when improving on-site SEO:

• • Relative content
• • Trustworthiness
• • Metadata
• • User-friendliness
• • Link usage
• • URL structure
• • Originality
• • Website load speed
• • Responsiveness

Off-Site SEO:

You can attract visitors without code.

Off-site SEO, also known as off-page SEO, focuses on utilizing tools outside of your website to improve your site's ranking. This type of SEO does not require any programming; developers are not necessary. The main goal is to link potential visitors to your website via physical or non-physical links. Methods to improve off-site SEO are:

• • Backlinking
• • Marketing (advertising, public relations, social media)
• • Mailing lists
• • Blog commenting

Reach Your Target Audience:

Focus on your customers.

Internet users want what they are looking for in as little time as possible. Often, users enter websites that do not contain the information or services they need. If a visitor enters your website looking for pizza when you sell pizza ovens, they will leave without making a purchase or increasing your conversion rate. Great SEO will match the user's search intent with the websites listed in their search results. If your traffic consists of users who want what you offer, your conversion rate will increase, making your business more successful.

Increase Website Traffic:

More visitors, more sales.

Remember, internet users want what they are looking for in as little time as possible. When users are given search results on the internet, they are more likely to visit your website if you list it on the first page. According to Moz, up to 92% of users click on websites listed on the first page of their search results. SEO increases your website traffic and conversion rates by improving your ranking against competitors.

Conclusion:

SEO is an essential part of digital marketing because users perform trillions of internet searches every year. Reaching your target audience and increasing your website traffic will help you outperform your competitors.

Newberry software strives to make your business as successful as possible. We offer professional on-site SEO that gains high traffic to your website. Contact us today for a free consultation and find out how we can help you outperform your competition.